· the following term paper we are going to develop a Marketing Plan that will create business opportunity for Eden Creations. Product: wedding and casual jewelry. Suggested market: Canada, the USA with prospects of serving global clients in an online mode. Target market: Young brides and young females for wedding and casual wear jewelry Term paper of Marketing Management. Subject: Marketing Topic: Term Paper. Executive summary. Giant soft drink company amazing drinks has come under intense scrutiny by investors due to its inability to effectively carry out its marketing program. When establishing a re-birthed marketing plan every aspect of the marketing plan must be critically Term Papers on Marketing. Marketing is the process of providing the values to the customers in a profitable manner. Writing marketing term papers are considered as one of the most difficult tasks for students. By analyzing this issue, Researchomatic with the help of its high qualified research team has developed a wide range of marketing term papers
Term paper of Marketing Management - Assignment Point
Giant soft drink company amazing drinks has come under intense scrutiny by investors due to its inability to effectively carry out its marketing program. When establishing a re-birthed marketing plan every aspect of the marketing plan must be critically examined and thoroughly researched. This consists of examining market research, auditing business and current situation situation analysis and carefully scrutinizing the soft drink industry and possibilities for amazing drinks in the market.
Amazing-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines internationally. The amazing-Cola Company claims that the beverage is sold in more than 20 Countries, marketing term paper. The Company produces concentrate, which is then sold to licensed Amazing-Cola bottlers throughout the world.
The bottlers, who hold territorially exclusive contracts with the company, produce finished product in cans and bottles from the concentrate in combination with filtered water and sweeteners. The bottlers then sell, distribute and merchandise Amazing-Cola to retail stores and vending machines. The market analysis investigates both the internal and external business environment. The main attributes in the internal environment include efficiency in the production process, through management skills and effective communication channels.
The External business environment and its influences are usually powerful forces that can affect a whole industry and, in marketing term paper, a whole economy. Changes in the external environment will create opportunities or threats in the market place amazing drinks must be aware off. SWOT stands for Strengths Weakness Opportunities Threats. SWOT analysis marketing term paper a technique much used in many general management as well as marketing scenarios. SWOT consists of examining the current activities of the organisation- its Strengths and Weakness- and then using this and external research data to set out the Opportunities and Threats that exist.
Strengths: Amazing drinks has been a complex part of world culture for a very long time. The amazing drinks image is displayed on T-shirts, hats, and collectible memorabilia. It also has got sugar by which continuous drinking of amazing drinks may cause health problems. Being marketing term paper to amazing drinks also is a health problem, because drinking of amazing drinks daily has an effect on your body after few years.
The primary concern over the past few years has been to get this name brand to be even better known. Packaging changes have also affected sales and industry positioning, but in general, the public has tended not to be affected by new products.
Amazing drinks bottling system also allows the company to take advantage of infinite growth opportunities around the world. Threats: Currently, the threat of new viable competitors in the carbonated soft drink industry is not very substantial, marketing term paper.
The threat of substitutes, however, is a very real threat. The soft drink industry is very strong, but consumers are not necessarily interested to it. Possible substitutes that continuously put pressure on Pepsi. Peps i have already diversified into these markets, allowing them to have further significant market shares and offset any losses incurred due to fluctuations in the market. Consumer buying power also represents a key threat in the industry.
When referring to each and every product or service ever placed before the consumer i. in the long term all the existing products and services are dead. So every product is born, grows, matures and dies, marketing term paper. So in the commercial market place products and services are created, launched and withdrawn in a process known as Product Marketing term paper Cycle.
Furthermore, cost management, product differentiation and marketing have become more important as growth slows and market share becomes the key determinant of profitability. Insert the picture of the product lifecycle. The objective is the starting point marketing term paper the marketing plan. The purposes of objectives include:. Specific — Be precise about what you are going to achieve Measurable — Quantify you objectives Achievable — Are you attempting too much?
Realistic — Do you have the resource to make the objective happen men, money, machines, materials, minutes? Timed — State when you will achieve the objective. Once the situation analysis is complete, and the marketing objectives determined, attention turns to the target market. Most Amazing products satisfy all age groups as it is proven that most people of different age groups consume the amazing drinks product.
This market is relatively large and is open to both genders, thereby allowing greater product diversification. Each group of beverages satisfy a particular group of people but majority the marketing term paper human, marketing term paper.
The marketing mix is probably the most crucial stage of the marketing planning process. This is where the marketing tactics for each product are determined. In this step of the marketing planning process, marketing mix must be designed to satisfy the wants of target markets and achieve the marketing objectives, marketing term paper. The most successful businesses have continually monitored and changed their marketing mix due to respective internal and external factors and have monitored the external business environment in order to maximize their marketing mix components.
Many Products are physical objects that you can own and take home. But the word product means much more than just physical goods. In marketing, product also refers to services, such as holidays or a movie, marketing term paper, where you enjoy the benefits without owning the result of the service. Businesses must think about products on three different levels, which are the core product, the actual product and the augmented product.
The core product is what the consumer is actually buying and the benefits it gives. amazing drinks customers are buying a wide range of soft drinks. The actual product is the parts and features, which deliver the core product. Once a business has decided which segments of the market it will compete in, developed a clear picture of its target market and defined its product, the positioning strategy can be developed. Positioning is the process of creating, the image the product holds in the mind of consumers, marketing term paper, relative to competing products.
Amazing drinks and Franklins both make soft drinks, although Franklins may try to compete they will still be seen as down market from amazing drinks. Positioning helps customers understand what is unique about the products when compared with the competition. Amazing drinks plan to further create positions that marketing term paper give their products the greatest advantage in their target markets, marketing term paper.
Amazing drinks has been positioned based on the process of positioning by direct comparison and have positioned their products to benefit their target market.
Most people create an image of a product by comparing it to another product, thus evident through the famous battles between amazing drinks products. Companies such as Nike and Adidas spend large amounts of money trying to win consumers away from their competitors who make products that are very similar.
The popularity of the brand is often the deciding factor. Over the time amazing drinks has spent millions of dollars developing and promoting their brand name, marketing term paper, resulting in world wide recognition.
amazing drinks red and white colours and special writing are all examples of world-wide trademarks. Coca Cola utilizes the Individual brand strategy as amazing drinks major products are given their own brand names e.
g Fanta, Sprite, Coca Cola etc although they may be presented as different lines they operate under the name of amazing drinks. Packaging, which is not as highly perceived by businesses, is marketing term paper an important factor to examine in the marketing mix.
Packaging protects the product during transportation, while it sits in the shelf and during use by consumers, it promotes the product and distinguishes it from the competition. Packaging can allow the business to design promotional schemes, which can generate extra revenue and advertisements.
Price is a very important part of the marketing mix as it can effect both the supply and demand for amazing drinks. Price will often be the difference that will push a customer to buy our product over another, as long as most things are fairly similar. For this reason pricing policies need to be designed with consumers and external influences in mind, in order to effectively achieve a stable balance between sales and covering the production costs.
Price strategies are important to amazing drinks because the price determines the amount of sales and profit per unit sold. Businesses have to set a price that is attractive to their customers and provides the business with a good level of profit. Long before a sale was ever made amazing drinks had developed a forecast of consumer demand at different prices which inevitably determined whether or not the product came on the market, as well as the allocation of adequate money and resources to produce, promote and distribute the product.
There are 5 strategies available to business: Market skimming pricing, Penetration pricing, Loss leaders, Price Points and Discounts. Over the years Amazing Cola has used Penetration Pricing as marketing term paper way of grabbing a foothold in the market and won a market share. Once customer loyalty is established as seen with amazing drinks it is then able to slowly raise the price of its product.
There has been a fierce pricing rivalry between amazing drinks and Pepsi products as each company competes for customer recognition and satisfaction. Till now it appears as if amazing has come up on top, although in order to gain long term profits Coke had to sacrifice short term profits where in some cases it either went under of just broke even, but as seen it has been all for the best, marketing term paper. Good pricing decisions are based on an analysis of what target customers expect to pay, and what they perceive as good quality.
If the price is too high, consumers will spend their money on other goods and services. If the price is too low, the firm can marketing term paper money and go out of business. Pricing methods include: Cost based Pricing, marketing term paper, Market based pricing and Competition based Pricing. Leader follower pricing occurs when there is one quite powerful business in the market which is thought to be the market leader.
The business will tend to have a larger market share, loyal customers and some technological edge, thus the case currently with amazing, it was first the follower but through effective management has now become the leader of the market and is working towards achieving the marketing objectives of the amazing drinks. Effective communication with the target market is essential for the success of the product and business.
Promotion is the p of the marketing mix designed to inform the marketplace about who you are, how good your product is and where they can buy it. Promotion is also used to persuade the customers to try a new product, or buy more of an old product. The promotional mix is the combination of personal selling, advertising, sales promotion and public relations that it uses in its marketing plan. Above the line promotions refers to mainstream media:Advertising through common marketing term paper such as television, radio, transport, and billboards and in newspapers and magazines.
Because most of the target is most likely to be exposed to media such as television, radio and magazines, marketing term paper, amazing drinks has used this as the main form of promotion for extensive range of products, marketing term paper. Although advertising is usually very expensive, it is the most effective way of reminding and exposing potential customers to amazing drinks Products.
amazing drinks also utilizes below the line promotions such as contests, coupons, marketing term paper, and free samples. These activities are an effective way of getting people to give your product a go.
The place P of the marketing mix refers to distribution of the product- the ways of getting the product to the market, marketing term paper. The distribution of products starts with the producer and ends with the consumer.
Selecting the most appropriate distribution channel is important, as the choice will determine sales marketing term paper and costs.
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Term paper of Marketing Management. Subject: Marketing Topic: Term Paper. Executive summary. Giant soft drink company amazing drinks has come under intense scrutiny by investors due to its inability to effectively carry out its marketing program. When establishing a re-birthed marketing plan every aspect of the marketing plan must be critically An term paper examples on marketing is a prosaic composition of a small volume and free composition, expressing individual impressions and thoughts on a specific occasion or issue and obviously not claiming a definitive or exhaustive interpretation of the subject · the following term paper we are going to develop a Marketing Plan that will create business opportunity for Eden Creations. Product: wedding and casual jewelry. Suggested market: Canada, the USA with prospects of serving global clients in an online mode. Target market: Young brides and young females for wedding and casual wear jewelry
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